Business by the Moon
Business by the Moon is built around four simple practices: Dream, Create, Share and Tend. Like the seasons themselves, each one has its own wisdom and purpose. You can move through the practices with the seasons over the course of the year, or explore them within a single lunar cycle — using each moon cycle as an opportunity to practise everything you've learned. Explore the philosophy behind each practice, along with practical ideas, reflections and resources to support your business throughout the year.
DREAM: New Moon & Winter. A season for rest, listening, imagination & intention.
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1. Rest Your Business
Focus: Exploring what rest can look like in business.
Shadow: “If I'm not doing something, I'm falling behind.”
Feeling guilty for slowing down, fearing lost momentum or believing your business must always be growing.Practice: Learning to create intentional periods of rest, spaciousness and reduced output without seeing them as failure or falling behind.
Best time to practise: New Moon · Winter
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2. Listen Inward
Focus: Listening for what wants to emerge next.
Shadow: “I should know what I'm doing next.”
Looking outside yourself for answers, following what everyone else is doing or rushing to choose a direction.Practice: Paying attention to what feels alive, what is calling you and what no longer feels right, without needing to immediately turn every insight into action.
Best time to practise: New Moon · Winter
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3. Set Your Intentions
Focus: Choosing what you want to create in the season ahead.
Shadow: “What if I choose the wrong thing?”
Uncertainty, overwhelm and the pressure to have everything figured out.Practice: Setting meaningful intentions for your business without needing to know exactly how everything will unfold.
Best time to practise: New Moon · Winter
CREATE: Waxing Moon & Spring. A season for creativity, action, persistence & completion.
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4. Bring Your Ideas to Life
Focus: Moving from ideas into action and giving them shape.
Shadow: “I'm not ready yet.”
Perfectionism, overthinking and waiting for confidence or clarity to arrive.Practice: Taking imperfect action, creating a first version and allowing an idea to develop through real experience.
Best time to practise: Waxing Moon · Spring
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5. Stay the Course
Focus: Continuing when the initial excitement begins to fade.
Shadow: “Maybe this isn't working.”
Doubt, comparison, loss of motivation and the temptation to abandon something too soon.Practice: Learning to distinguish between genuine misalignment and the natural resistance that comes with bringing an idea to life.
Best time to practise: First Quarter Moon · Spring -
6. Finish What You Start
Focus: Moving through the messy middle and bringing your work to completion.
Shadow: “I've lost momentum.”
Distraction, overwhelm and the temptation to move on before the work is finished.Practice: Simplifying where needed, finding your next step and creating a rhythm that carries you through to completion.
Best time to practise: Waxing Gibbous Moon · Spring
SHARE: Full Moon & Summer. A season for clarity, connection, nurturing & invitation.
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7. Clarify Your Message
Focus: Creating clear language that speaks to the people you want to reach.
Shadow: “I don't know how to explain what I do.”
Overcomplicating your message, talking about yourself instead of your audience or worrying about saying the wrong thing.Practice: Finding simple language that communicates what you do, who it is for and why it matters.
Best time to practise: Full Moon · Summer
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8. Nurture Your Audience
Focus: Building trust and relationship with the people who are drawn to your work.
Shadow: “I have nothing to say.”
Feeling pressure to constantly create content, sell or perform in order to stay visible.Practice: Sharing useful and meaningful content that helps people get to know your work, trust you and understand what you offer.
Best time to practise: Full Moon · Summer
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9. Launch Your Work
Focus: Turning interest into sales and bringing your work into the world.
Shadow: “I don't want to be pushy.”
Hiding the offer, avoiding sales, endlessly preparing or hoping people will somehow discover how to work with you.
Practice: Creating a clear launch, communicating your offer with confidence and making the invitation to buy or work with you.Best time to practise: Full Moon · Summer
TEND: Waning Moon & Autumn. A season for reflection, understanding, care & sustainability.
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10. Reflect
Focus: Looking back at what has happened in your business.
Shadow: “I haven't achieved enough.”
Focusing on what didn't happen, comparing yourself to others or overlooking what you've learned and created.Practice: Reviewing the year with curiosity, recognising what worked, what didn't and what is ready to change.
Best time to practise: Waning Moon · Autumn
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11. Know Your Numbers
Focus: Understanding the financial health of your business.
Shadow: “I don't want to look.”
Avoidance, anxiety or shame around money.Practice: Looking honestly at your income, expenses and profit, and meeting your numbers with curiosity rather than judgement.
Best time to practise: Waning Moon · Autumn
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12. Tend What You've Built
Focus: Creating greater stability by caring for what already exists.
Shadow: “I always need to be chasing the next thing.”
Constant growth mode, neglecting existing customers or overlooking the things that are already working.Practice: Strengthening your systems, nurturing your relationships and creating sustainable ways to support the business you've built.
Best time to practise: Waning Moon · Autumn
Business by the Moon: The Year-Long Practice
A year-long guided practice for working with your business in rhythm with the moon and seasons. Receive immediate access to the Business by the Moon course, with new practices, tools and guidance added each month as the year unfolds. With one simple purchase, the practice is yours to return to — again and again, year after year.