Business by the Moon

Business by the Moon is built around four simple practices: Dream, Build, Share and Tend. Like the seasons themselves, each one has its own wisdom and purpose. Explore the philosophy behind each practice, along with practical ideas, reflections and resources to support your business throughout the year.

Dream - New Moon & Winter, a season for reflection, intention & creating a clear path forward.

  • 1. Reflect

    Focus: Looking back at where you've been before deciding where you're going.


    Shadow:     “I haven't achieved enough.”
    Comparison, disappointment or focusing only on what didn't work.


    Practice:     Reviewing the past with curiosity. Recognising what you've learned, what you've created and what is ready to change.

    Resources 

  • 2. Set Your Intentions

    Focus: Creating a vision for the year ahead.

    Shadow: “What if I choose the wrong thing?”
    Uncertainty, overwhelm and fear of committing to a direction.

    Practice: Choosing what feels meaningful now without needing to know exactly how everything will unfold.

    Resources 

  • 3. Make a Plan

    Focus: Turning your intentions into practical action.

    Shadow: “It's too much. I don't know where to start.”

    Practice: Breaking big ideas into smaller steps, projects and milestones.

    Resources 

  • 4. Find Your Focus

    Focus: Deciding what deserves your attention.

    Shadow: “Everything feels important.”
    Distraction, comparison and constantly changing direction.

    Practice: Choosing what matters most and giving yourself permission to let the rest wait.

    Resources 

Build - Waxing Moon & Spring, a season for momentum, experimentation & bringing ideas to life.

  • 5. Begin Before You're Ready

    Focus: Moving from ideas into action.

    Shadow: “I'm not ready yet.”
    Self-doubt, perfectionism and waiting for confidence to arrive.

    Practice: Taking imperfect action and trusting that clarity often comes through movement.

    Resources 

  • 6. Stay the Course

    Focus: Continuing when the initial excitement begins to fade.

    Shadow: “Maybe this isn't working.”
    Negative thoughts, comparison, loss of motivation and the temptation to abandon something too soon.

    Practice:     Learning to recognise the difference between genuine misalignment and natural resistance.

    Resources 

  • 7. Bring Your Ideas to Life

    Focus: Developing an idea into an offer, product or project.

    Shadow: “It's not good enough.”
    Overthinking, endlessly refining and losing the original spark.

    Practice: Giving an idea structure and allowing it to become real before it's perfect.

    Resources 

  • 8. Finish What You Start

    Focus: Moving through the messy middle and bringing your work to completion.

    Shadow: “I've lost momentum.”
    Starting enthusiastically but becoming distracted, discouraged or overwhelmed before the work is finished.

    Practice: Creating a realistic rhythm, reducing the scope where necessary and finding your way back to the next step.

    Resources 

Share - Full Moon & Summer, a season for visibility, connection & sharing your work with others.

  • 9. Tell People What You Do

    Focus: Finding clear, natural language for your work.

    Shadow: “I don't know how to explain myself.”
    Feeling inarticulate, overcomplicating your message or worrying about saying the wrong thing.

    Practice: Finding simple language that helps people understand what you do and why it matters.

    Resources 

  • 10. Get Seen

    Focus: Marketing and visibility.

    Shadow: “What if nobody cares?”
    Fear of judgement, rejection and comparison.

    Practice: Reframing visibility as connection and finding sustainable ways to show up.

    Resources 

  • 11. Make the Invitation

    Focus: Selling your work clearly and confidently.

    Shadow: “I don't want to be pushy.”
    Avoiding sales, hiding the offer or hoping people will somehow discover it themselves.

    Practice: Seeing sales as a generous and clear invitation.

    Resources 

  • 12. Launch Your Work

    Focus: Bringing an offer, product or project into the world.


    Shadow:     “What if it fails?”
    Fear of putting something out there, obsessing over the outcome or making one launch mean everything.

    Practice: Treating launching as a repeatable process of sharing, learning and refining.

    Resources 

Tend - Waning Moon & Autumn, a season for tending to the financial health & sustainability of your business.

  • 13. Know Your Numbers

    Focus: Understanding what is actually happening financially.

    Shadow: “I don't want to look.”
    Avoidance, anxiety or shame around money.

    Practice: Meeting your numbers with curiosity rather than judgement.

    Resources 

  • 14. Price Your Work

    Focus: Creating prices that support both you and your business.


    Shadow:     “Am I really worth that?”
    Undercharging, over-delivering and feeling uncomfortable asking for money.

    Practice: Separating your personal worth from your pricing and understanding what your work needs to cost to be sustainable.

    Resources 

  • 15. Create More Stability

    Focus: Moving away from feast-or-famine income.

    Shadow: “My income is completely unpredictable.”
    Feeling reactive and powerless when sales slow down.

    Practice: Identifying ways to create more consistency through repeat customers, campaigns, systems and planning ahead.

    Resources 

  • 16. Tend What You've Built

    Focus: Caring for the business, relationships and resources you've already created.

    Shadow: “I always need to be chasing the next thing.”
    Constant growth mode, neglecting existing customers or failing to recognise what's already working.

    Practice: Nurturing your community, refining your systems and strengthening the foundations of your business.

    Resources